SEO is one of the most fundamental marketing investments one can make for the growth of one's business
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Organic Traffic

Get organic and significant traffic to your website

Genuine Inquiries

Get genuine inquiries from your targeted customers.

Brand Awareness

Empower and increase your brand awareness

Long-Lasting Result

Produce long-lasting result which usually lasts for years

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Do you desire high-quality leads and increased deal closures? Look no further. We've got you covered. Simply a call away.


What We do in SEO?


  • Before diving into SEO services, we define your business objectives to tailor the SEO strategy accordingly.
  • We identify relevant keywords and phrases that your target audience is searching for to optimize your website's visibility.
  • We build quality backlinks from reputable websites to boost your site's authority and credibility.
  • We ensure your website's technical aspects, such as site speed, mobile-friendliness, and crawlability, are optimized for search engines.
  • We develop high-quality, relevant content that resonates with your audience and attracts organic traffic.
  • We continuously monitor your website's performance using analytics tools and adjust your SEO strategy accordingly to achieve optimal results.


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What is Search Engine Optimisation (SEO)?


In simple words, SEO is your presence on the internet so that you are readily found when your potential customers or prospects search for you. Emphasis is on Google, the most popular search engine in the world.


To understand the meaning of SEO in detail, we can break the definition down into three parts:

  • Quality of Traffic: You only need people coming to your website who can be potential buyers or prospects of your products or services. Hence, optimized SEO will help you attract genuine buyers and prospects only thus increasing the quality of traffic.
  • Quantity of Traffic: Which business doesn’t prefer a good volume of prospects interested in its product or service. A well-planned SEO strategy will help generate a lot of traffic for your website.
  • Organic Results: Organic traffic is the traffic that is real, and you don’t have to directly pay the search engine for it.
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Why is Search Engine Optimisation needed?


Your website won’t be easily visible on Google or find its place in the top ranks during a search if you don’t invest in an efficient SEO strategy. You might not even be visible on the first page of the google search for several different searches or keywords without proper SEO.


As a business owner, you must know that your website designers must do some basics of SEO as a part of the building and designing your website. This is major because designing a website and making the website visible and among the top ranks on Google are two different skill sets.

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Why your website does not rank in Google?


Straightforward, if we can answer, your website is not following all the parameters laid by Google. It’s as simple as that once we fix the issues, you see the improvements.


What are the issues responsible for not ranking?


You may think your website is quite impressive, having standard design, rich images and high-class graphics even than it’s not ranking on Google. So what could be the issues responsible for not ranking in organic search results? We have maintained them below:



Major Parameters and SEO Ranking Factors


Google has also started taking several other parameters like user experience, social signals, technical, and several quality-based parameters into consideration. The quality of your website might be defined according to the internal links, mobile usability, grammar, and several others.



7 Major Activities, We as an SEO Company Include:


All digital marketing agencies or SEO service providers are different. Hence, you need to associate with a company that offers all the services which give you the maximum ROI on SEO. We at Global IT Sources are committed to providing all kinds of SEO services to help you grow the internet. Below are the seven things Global IT Sources as an SEO Company Includes:



01

SEO Audit

Under an SEO audit, an SEO expert inspects your current SEO strategy in-depth. In case you don’t have a strategy in place, the expert or the agency evaluates your website and your online presence from an SEO perspective.

They monitor according to what parameters your website excels in and where it needs some changes. We ate Global IT Sources, carry out the SEO audit and accordingly design the strategy for your SEO. We empower the tactics working in your favor and eliminate those which are not helping at all.

02

Competitor Analysis

Several companies often miss this crucial analysis while partnering with SEO agencies. It is very necessary to do a competitor analysis from an SEO perspective.

This can help you learn the strategies which are benefitting your competitors and help you take advantage by knowing the weaknesses of your competitors. SEO maestros at Global IT Sources study your industry in-depth and then do a competitor analysis based on SEO strategies.

03

Custom Strategy

To help you maximize your ROI on SEO, Global IT Sources provides a custom strategy, unlike other SEO agencies. A custom strategy is a personalized approach to your company that helps in increasing the number of website visits, sales, emails, calls, etc.

Several digital marketing companies just deliver the basic SEO services which include cookie-cutter or just copy-paste strategies. This results in a loss of ROI. Through such strategies, you would barely find your website on the first page of search results on Google. Hence, we provide a custom strategy to help increase your ROI.

04

On-page Optimisation

Under on-page optimization, we optimize the features of your website to improve your ranking on search engines, especially Google.

The services we offer include:We provide the following Off-page SEO:

  • Creating a sitemap
  • Empowering hashtags, meta descriptions, title tags, and so on
  • Examining your web site's architecture, internal linking structure, the information provided, and redirects
  • Optimizing infographics, images, and videos on your website
  • Revamping the keyword strategy
  • Analyzing the overall performance of your website, including user-interface, speed, design, usability, etc.
05

Off-page Optimization

Off-page optimization is an aspect of SEO under which we optimize factors outside your website that result in a better ranking of your website. Some of these factors include your backlink profile, which refers to the quality and quantity of websites linked to your website.

We provide the following Off-page SEO:

  • Promoting your website through bloggers, influencers, and webmasters
  • Developing viral and engaging content for your blog
  • Monitoring your company’s social media activities, online presence, and mentions
  • Optimizing your profile on Google My Business
06

Monthly Reports

Whatever we do, we put the results on paper and stand proudly with the report and results in front of you. At Global IT Sources, we understand the importance of transparency.

Hence, we provide you with regular monthly reports which give you insights regarding what strategies and tactics we have implied, what goals have we achieved, and what benefits you are going to get both in the short and the long-term.

07

Progressive Optimization

An SEO company like ours should work as an extension of your own business. Hence, when you choose us as your SEO partners, we believe that this partnership is forever, and we are an integral part of your own business.

Hence, we are committed to progressive optimization as SEO is a strategy that is going to go on forever. We need to keep revamping it with every change in your business, your products, your services, your website and so onto keep increasing those sales numbers.

The Google Algorithm: Understanding its Aspects


For a Google search, you might come across several thousand or maybe even millions of results, which are organized in a list by Google. To formulate this list, Google uses an ‘algorithm’, according to which it decides which website to list from top to bottom.


Although Google has not put up this algorithm openly in the public domain, it has issued guidelines that help companies to meet Google’s criteria for proper SEO. Google also keeps changing and updating its algorithm and guidelines, which must be regularly understood by SEO companies and enthusiasts.





The purpose of Google’s Algorithm & SEO: Relevance & Authority


Google has designed its algorithm to help people find what they are looking or searching for on the internet. The two main criteria taken into consideration by Google under its algorithm are ‘Relevance’ & ‘Authority’.


By ‘Relevance’, Google means that how relevant your website, service, article, or product is for the person who is looking for something specific, and by ‘Authority’, Google means that how trusted and well-known your website or your brand is.


Hence, SEO is designed to make sure that the pages of your website should be as relevant as possible to the searches made by people on Google. This category, ‘Relevance’ usually comes under ‘onsite SEO’ which involves optimizing the on-page content and the tags on your website. While ‘Authority’ is emphasized by getting as many links or backlinks to your website as possible.




FAQs

According to several reports, it has been observed that 75% of internet users don't scroll past the first page for their search results.

Hence, your website must show up in the top ranks of the first page of the search result itself.

Through SEO, you will be able to understand your customers and their buying behavior. You will get to know what words they are using the most for their searches and how they are related to your business or service.

SEO will sort everything out for you with time and help you generate more quality leads for your service.

It is important to know that SEO does not start producing results overnight. Businesses need to invest in SEO in accordance with the long-term view.

SEO services are structured differently according to your budget, timeframe, your goals, and several other parameters. In most cases, we provide well-structured plans to you, which you can choose according to your goals and budgets.

An SEO agency provides search engine optimization services to businesses to help them make their online presence more significant and reach more people over the internet.

SEO is the process under which changes are made to your website content and design to increase your website's overall ranking on search engines like Google.

The higher the rank of your website in Google search, the more visible it would be to your prospects.

An SEO agency first does an SEO audit to evaluate how your website is doing on the internet then it plans and strategizes to help increase the ranking with proper use of keywords and other tactics.

An SEO company enables your business or website to be optimized for search engines like Google, Yahoo, and Bing.

An SEO company has a team of SEO experts with several years of experience who know what it takes to appear in the top search results of search engines like Google.

They do an SEO audit of your website from the SEO perspective and analyze what is working for you and what is working against you.

Then accordingly, they design a strategy for your website to help increase your ROI on SEO.

It would be difficult to mention every benefit a company of SEO professionals would be able to give you.
Below are three main benefits that you can get by partnering up with an SEO company:

  • A team of experienced SEO professionals can help improve your search engine rankings on search engines like Google, Bing, and Yahoo.
  • We can help improve both the quantity and quality of the traffic coming to your website.
  • We give monthly reports and provide measurable results.

SEO companies offer several SEO services which can be clubbed under different categories.
Some common SEO marketing services include:

  • Local SEO: It ensures that your customers can find you locally easily on the internet.
  • Ecommerce SEO: SEO services for your e-commerce business.
  • Voice SEO: Growing your business through Digital Marketing
  • SEO Audit: A comprehensive way to determine how well your website is doing from the SEO perspective.

When it comes to the area of focus, SEO services can be classified as follows:


  • On-page SEO: This focuses on the optimization of your website, which includes content, title tags, website structure, and so on.
  • Off-page SEO: This focuses on enhancing your online presence, especially your website’s backlinks.
  • Technical SEO: This focuses on your website’s backend like the user interface, website architecture, speed, and so on.

Global IT Sources Exclusive SEO Services


The biggest challenge while doing SEO is the ever-changing Search Engine Algorithm. The landscape of SEO is changing much faster than we can fathom. As soon as one starts understanding a trend, there is a shift.


There are several techniques for SEO that we at Global IT Sources follow for your business to have a well-rounded search strategy and a well-optimized website for the search engine, which is not usually incorporated by other SEO companies.




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